KT Opens Lee Kang-in Fan Store in Hongdae

KT Plaza Hongdae Ad Shop Plus Branch Hosts
AI Lee Kang-in Welcomes Visitors by Name
National Team Uniform and Other Prize Events Held

KT announced on the 4th that it will showcase the 'KT Lee Kang-in Fan Store' at the 'KT Plaza Hongdae Ad Shop Plus' located in Mapo-gu, Seoul, until the 15th of next month.

The KT Lee Kang-in Fan Store features a large image of player Lee Kang-in on a red metal signboard. Inside, there is a 'Welcome Message Kiosk' where the AI-trained Lee Kang-in calls visitors by their names and greets them, an 'Illustration Mural' of Lee Kang-in, an 'Airball Event Zone' designed in the shape of a uniform, and an exhibition of the national soccer team.

Prize events are also being held. These include an 'SNS Event' where visitors can receive a welcome video from AI Lee Kang-in and engraved autographs, and an 'Airball Event' where participants can win prizes such as the national team uniform. To celebrate the opening, a promotion is running until the 22nd, offering prizes such as Lee Kang-in illustrated T-shirts on a first-come, first-served basis each week.

Yoon Tae-sik, KT Brand Strategy Director (Executive Director), said, "Through sports fandom content, we will provide customers with special experiences in their daily lives and enhance KT’s brand competitiveness and preference."