Toss "Targeting Purchasing Power of 4050"... First Release of Advertising Analysis Report

'TossAds Audience Analysis Report' Released

Among Toss users, the younger age groups showed higher subscription and revisit rates. It was analyzed that the older age groups with stable incomes have higher purchasing power.

Viva Republica, the operator of the mobile financial service 'Toss,' released the 'Toss Ads Audience Analysis Report' on the 4th, analyzing the characteristics of users of its advertising service 'Toss Ads' by age groups from teenagers to those in their 50s. This report is the first user analysis result disclosed since Toss officially started its advertising business two years ago.

According to the report, subscription and revisit rates were higher among younger users. In particular, teenage users had the highest app revisit rate, exceeding 90%. The services they mainly use are the dedicated prepaid card 'Youth Card' and 'Toss Pay.'

More than 94% of people in their 20s have subscribed to Toss, making them the most active user group within the app. Their revisit rate is also over 88%. The services they primarily use are 'Remittance' and 'Toss Pay.' It was also analyzed that conducting brand awareness campaigns targeting users in their 20s is effective.

Users in their 30s engage in various consumption activities based on stable income and purchasing power and are the most sensitive to personalized services and benefits. They use the most diverse range of services, making them a key consumer group that can be effectively targeted across multiple industries.

Purchase conversion rates were higher among older age groups. Users in their 40s and 50s were identified as groups that can expect excellent advertising results if advertising strategies are tailored to their demands. In particular, users in their 40s quickly adopt new trends and technologies and tend to shop frequently via home shopping and online purchases. Within the Toss app, they actively use the 'Toss Shopping' service.

Users in their 50s were analyzed to respond most positively to advertisements. The unique CTR (click-through rate), calculated by dividing the number of ad clicks by the number of ad impressions, was over 70%. The services they frequently use on Toss include app-tech (app + finance) services such as 'Pedometer' and 'Turn on Toss Together and Earn Points.'

Kim Hyung-bin, Head of Toss Advertising Business, said, "We hope that marketing managers of each company will establish precise advertising strategies with Toss Ads and effectively reach their target customers."