Oheim & Company will hold a relay live broadcast (hereinafter referred to as "live") featuring Lady Furniture and Slow Alle products with exceptional benefits through "CJ All-in Live" until the 8th.
Unlike existing one-time live broadcasts, CJ All-in Live is characterized by focusing on specific brands and differentiating customer benefits through relay live broadcasts and short-form content lasting up to 8 days.
This live broadcast will offer various and generous benefits along with different products for each session. All sessions will provide a 30% discount coupon, up to 7% instant card discount, and up to 10% reward points as basic benefits. There will be 4 live broadcasts and 4 replays over 8 days, allowing viewers to watch comfortably.
In the CJ Sunday House mobile broadcast held on the 1st, Lady Furniture’s Matthew built-in wardrobe and Vivid sofa were offered with a 30% discount coupon and a 5% card discount, along with free gifts such as cushions and table mats.
The CJ Well-Living Sisters live broadcast, scheduled for 8 PM on the 4th, will feature actress Kim Seong-eun presenting Lady Furniture’s Rev Daybed and Ttobagi Mattress, as well as Slow Alle’s Rudy Daybed and Diorganic Mattress.
This broadcast will provide various benefits, including an expectation comment event where Starbucks gifticons will be given by lottery. When purchasing the full set of the Rev Daybed, customers will receive a waterproof cover, LED nursing light, and a 30,000 KRW gift certificate. Purchasing the frame and mattress set will come with a waterproof cover.
The Rudy Daybed comes with height-adjustable wooden legs, a safety guard, and a 10,000 KRW gift certificate. Purchasing the full set will include a kids’ bed pocket as a free gift. Participating in the post-purchase comment event offers a chance to win a half-moon shelf by lottery, and writing a photo review will grant an additional 50,000 KRW gift certificate.
Comedian Kim Mi-ryeo will appear on the CJ Celeb mobile live broadcast from 8 PM on the 5th, featuring Lady Furniture’s Pudding Daybed and Ttobagi Mattress, as well as Slow Alle’s Bau Daybed and Diorganic Mattress.
Along with the expectation comment event, purchasing the Pudding Daybed will include wooden legs, and buying the frame and mattress together will provide a waterproof cover and LED nursing light. Writing a purchase verification comment will enter customers into a lottery to win a teddy bear shelf, and the Bau Daybed full set will come with a kids’ bed pocket.
For the photo review event common to both products, customers who purchase the full set will receive a 50,000 KRW gift certificate, while others will receive an additional 20,000 KRW.
On the 8th, the final broadcast of the CJ Sunday House live will showcase Lady Furniture’s Plush Recliner Sofa released last July, along with the Rowoon Module Sofa. The newly launched Lavish Swing Sofa will also be exclusively pre-launched through CJ.
Purchasing the Plush Recliner Sofa allows a free upgrade to Morbido leather, and buying the Rowoon Module Sofa will include a support cushion. Writing a photo review will grant a 50,000 KRW gift certificate, and posting a purchase verification comment will enter customers into a lottery to win a Blanc living room table.
An Oheim & Company official said, “We planned this live broadcast to offer products at more reasonable prices to consumers,” adding, “We will become a brand that approaches consumers with friendly and diverse content such as ‘short-form’ live broadcasts.”
Meanwhile, detailed information on the products and benefits for each session of the 8-day relay live broadcast can be found on CJ OnStyle.
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