Hyundai Motor Company and Kia Win Red Dot Award in Brand and Communication Category

Hyundai Motor Company and Kia announced on the 2nd that they won three Grand Prix awards and 16 Honorable Mentions in the '2024 Red Dot Award: Brands & Communication Design' category.

Organized by the Design Center of North Rhine-Westphalia in Germany, the 'Red Dot Award' is one of the world's top three design awards, selecting outstanding designs annually in the categories of Product Design, Brands & Communication Design, and Design Concepts.

Hyundai Motor Company received the Grand Prix in the Brands & Communication Design category for its print advertisement using the Pony Coupe Concept restoration model, the Ioniq 5 Robotaxi autonomous driving technology campaign video, and the Ioniq Lab & E-GMP performance.

The Pony print advertisement, unveiled 49 years after the restoration of the Pony Coupe Concept, was inspired by the golden age of automobile advertising in the 1970s. It was produced by referencing classic elements such as the slogans, layout, and photo editing techniques of Hyundai's past advertisements.

The Ioniq 5 Robotaxi autonomous driving technology campaign video depicted a future where various customers, including visually impaired individuals, can move freely without mobility restrictions, showcasing Hyundai's brand vision of "Progress toward Humanity." Hyundai also won a total of 14 Honorable Mentions, including the advertisement highlighting the history of women's soccer, "FIFA Women’s World Cup," and the April Fools' campaign introducing a new mobility option for pets, "Hyundai 2024 Dogbility."

2024 Red Dot Award Best of the Best Winner Hyundai Motor Company Pony Coupe Concept Print Advertisement [Photo by Hyundai Motor Company]

Kia received Honorable Mentions for stationery design created to commemorate its 80th anniversary and the PBV exhibition video unveiled at this year's CES. The stationery design for the 80th anniversary expressed Kia's achievements as a mobility brand over 80 years and its sustainable vision for the future. The CES exhibition video, produced under the concept of "Inspiring Spaces," conveyed the new lifestyle that PBV will bring.

A Hyundai Motor Company and Kia representative stated, "This award is an achievement recognizing Hyundai Motor Company and Kia's brand design and marketing competitiveness in the field of brand communication, despite being manufacturing-based companies."