[Click eStock] "Brand X Corporation, Expecting Growth in China Business"

On the 2nd, Eugene Investment & Securities forecasted that Brand X Corporation's operating profit for the third quarter of this year will increase compared to the same period last year.

Researcher Lee Hae-ni of Eugene Investment & Securities stated, "Brand X Corporation is estimated to achieve sales of 73.1 billion KRW and operating profit of 5.2 billion KRW in the third quarter," adding, "This represents an increase of 23.2% and 34.4%, respectively, compared to the same period last year."

She continued, "The fall/winter (FW) orders include high-priced duck down long padding exclusively for China," and added, "The spring/summer (SS) order meeting for next year, held weekly at the end of August, was successfully concluded."

She emphasized, "The China order meeting's supply was completed by October, so sales will be recognized in the fourth quarter as the volume ships," and "Marketing in China, led by model Wu Qi, will officially start from the third quarter." Additionally, she said, "Marketing is conducted under the title 'K-athleisure worn by K-idols,'" and added, "The consumption downturn in China is not significantly reflected in the athleisure market."

The researcher said, "Competitors Lululemon and Myya Active are both continuing rapid growth," and "We are raising the target stock price to 15,000 KRW."