Medikube, Nuldi, Forment, and Other Affiliated Brands Together
Emphasizing Brand Identities with a 'Space Station' Concept
APR announced on the 30th that it has opened an experiential flagship store, 'Space Dosan,' in Sinsa-dong, Gangnam-gu, Seoul.
Located near Dosan Park, Space Dosan brings together APR's popular brands such as Mediheal, Nuldi, and Forment in one place. The concept is to showcase each brand's unique personality while emphasizing organic connectivity between them, providing visitors with a distinctive and enjoyable experience.
Space Dosan, spanning one basement floor and five above-ground floors, is designed with the concept of an "Outpost in Planet M," a space station exploring unknown planets, allowing visitors to experience various APR brands in a cosmic environment.
From the entrance, Space Dosan evokes a space station atmosphere with aero-coke effects, and the entire indoor wall is covered with LED screens to create the feeling of being in outer space.
Each floor represents the individuality and characteristics of the brands as planets. Mediheal is presented as "Planet M," a futuristic research lab; the apparel brand Nuldi as "Planet N," inhabited by a new human species; and Forment as "Planet F," filled with fragrant objects. Each space features displays and experiential areas emphasizing the brand identity, and visitors can purchase representative products on-site.
Additionally, APR prepared various elements to ensure customers can stay and enjoy Space Dosan fully. The building's exterior is designed with large windows and a metal facade, and photo zones are placed throughout to allow visitors to take certification photos in various atmospheres. On the top floor, the 5th floor, a rooftop caf? offers a unique ambiance.
Space Dosan will officially open to all customers starting September 1st and will operate from 11 a.m. to 8 p.m. on both weekdays and weekends. To celebrate the opening, APR plans to hold events including the limited sale of the 'Booster Pro Magic Wand Edition,' distribution of reusable bags, and serving space-themed beverages.
An APR representative said, "Space Dosan is more than just an offline store; it is an experiential content space showcasing the messages each brand under the APR universe aims to convey. We will continue to strive to create meaningful customer experiences across various channels."
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