Angel-in-us, 'Americano' Colder Than 'Iced Americano' Sees Triple Sales Increase

Application of Scientific Principles Such as Long-Lasting Cooling Effect
Angel-in-us Brand Search Volume Also Rebounds Accordingly

Lotte GRS announced on the 29th that the sales of ‘Americhino Crush’ and ‘Americhino Breeze,’ launched last month by the coffee franchise Angel-in-us, have increased more than threefold compared to before the renewal.

The newly introduced two Americhino varieties utilize the scientific principle of heat conduction, where thermal energy transfers from a high-temperature area to a low-temperature area, applied to iced coffee beverages to maximize coolness. These unique menu items feature a temperature 4.7℃ lower than iced Americano and a long-lasting cooling effect.

The two Angel-in-us Americhino menus, which realized the previously unexperienced concept of ‘hot cold coffee like no other in the world,’ have attracted significant interest from customers seeking new experiences.

In fact, analysis using big data platforms showed that online mentions of the Angel-in-us brand and Americhino menu through SNS, blogs, and keyword searches increased after the launch of the two Americhino products. The one-month search volume for the Angel-in-us brand showed about a 44% increase compared to the same period last year, and the one-month search volume for the Americhino menu also increased by approximately 1300% compared to the same period last year and the previous month.

Amid high interest, Angel-in-us Americhino achieved 270% of its one-month sales target after its July launch and recorded over a 120% increase in sales compared to the previous year, establishing itself as a representative unique iced coffee menu for the summer season.

A Lotte GRS official said, “By realizing the menu concept of hot cold coffee that was only imagined before, we received much attention, with SNS and YouTube content views reaching about 5 million,” adding, “We will strive to establish Americhino as a signature menu.”