“Masan Fish Market Is Changing” ... Changwon Special City Announces Four Major Visions for Masan Fish Market

Kindly, Thoroughly, Freshly, Abundantly

Masan Fish Market, a popular destination for both Changwon citizens and tourists, is embarking on a new transformation by declaring its four core visions: kindness, detail, freshness, and abundance.

Changwon Special City Mayor Hong Nampyo is announcing the four major visions.

Changwon Special City in Gyeongnam announced that the Masan Fish Market Merchants Association held a vision declaration ceremony to commemorate the 23rd Masan Fish Market Festival. The event aimed to establish the market as a place of coexistence and harmony with customers and citizens.

The declaration ceremony, held on the 24th, was attended by over 1,000 distinguished guests, including Changwon Special City Mayor Hong Nam-pyo, National Assembly member Yoon Han-hong, Changwon City Council Chairman Son Tae-hwa, as well as provincial and city council members.

At the vision declaration, Masan Fish Market merchants pledged to transform the market into a place where citizens and customers can shop more comfortably, with kindness and trustworthiness at the forefront.

Changwon Special City Declares Fish Market Vision at the 23rd Masan Fish Market Festival.

The four core visions announced this year for Masan Fish Market are to serve customers “kindly, in detail, freshly, and abundantly.” “Kindly” means welcoming customers with a friendly attitude, while “in detail” refers to providing accurate origin labeling and thorough explanations to build customer trust.

“Freshly” signifies providing safe food in a clean and hygienic environment, and “abundantly” conveys the warmth and generosity unique to traditional markets, delivering a sense of richness and plenty to customers.

Hong Nam-pyo, Mayor of Changwon Special City, stated, “If we put into practice the four visions announced today, I believe the glory of Masan Fish Market, the nation’s top landmark market, will return. Changwon City will continue to make every effort to revitalize the local economy through various methods, including financial support for small businesses and the promotion of digital infrastructure projects.”