BNK Busan Bank Launches 'Janggeumi On & On' Campaign at Traditional Markets

Street Campaign for Financial Fraud Prevention and Free Financial Safety Insurance Enrollment with Busan Ulsan Branch of Financial Supervisory Service at Gukje Market on 23rd

BNK Busan Bank (President Bang Seongbin) held the 'Janggeumi On & On' campaign together with the Busan-Ulsan branch of the Financial Supervisory Service at Gukje Market on the morning of the 23rd.

On the 23rd, BNK Busan Bank conducted the traditional market "Janggeumi On & On" campaign.

The event was attended by Seo Jeongbo, Head of the Busan-Ulsan branch of the Financial Supervisory Service, Kim Sanghun, Chief Customer Officer (CCO) of Busan Bank, and Lee Sangwoo, President of the Gukje Market Merchants Association, among others.

Through this campaign, Busan Bank distributed pamphlets on financial fraud prevention and voice phishing report hotline stickers to market merchants and citizens visiting the market, raising awareness about financial crimes. In addition, on-site registration was offered for free financial safety insurance, which provides compensation of up to 5 million KRW in case of voice phishing damage.

Kim Sanghun, Chief Customer Officer (CCO) of Busan Bank, said, "We hope that this campaign will help many people learn how to prevent financial fraud," and added, "Busan Bank will continue to do its best to serve as a reliable partner in protecting our customers' assets."

Since 2023, Busan Bank has been working to improve the financial environment for traditional market merchants through the 'Janggeumi Partnership Project,' which combines the 'Jang' (market) and 'Geum' (finance) characters. This year, the bank is further emphasizing the spirit of warm coexistence by conducting the campaign under the name 'On (Warm, on) & On (Warm, on)'.