Market Share by Revenue: Samsung 28.8%, LG 16.6%
LG OLED Market Share 49.4%
Samsung Electronics led the global TV market in the first half of the year with its AI TVs launched this year. LG Electronics maintained its No. 1 position in the global OLED TV market.
According to global market research firm Omdia on the 19th, Samsung Electronics recorded a 28.8% share by value in the global TV market in the first half of this year, ranking first worldwide.
By value, LG Electronics took second place with a 16.6% share, followed by TCL (12.1%) and Hisense (10.0%).
Samsung Electronics also secured first place with an 18.3% share by volume.
By price segment, Samsung showed dominance in the premium market over $2,500 with a 52.8% share. In the highly competitive market over $1,500, Samsung recorded a 52.8% share driven by strong QLED TV sales.
In the extra-large market of 75 inches and above, Samsung achieved a 29.6% share. Especially, thanks to strong sales of 98-inch models, Samsung maintained first place with a 33.5% share in the 80-inch and above market.
In the OLED TV market, LG Electronics held the top spot with a 49.4% share by value and a 52.6% share by volume.
Notably, buoyed by major large-scale sports events and a rebound in global premium TV demand in the first half of this year, the sales proportion of OLED TVs in the premium (over $1,500) TV market reached about 45%, marking an all-time high. The share of OLED TVs, which was about 32% in the first half of last year, increased by 13 percentage points in one year.
The sales proportion of OLED TVs in the European TV market also recorded an all-time high of 16.9% during the same period.
Meanwhile, global TV shipments in the first half reached 94,465,900 units, up about 2% compared to the same period last year. Total global OLED TV shipments in the first half were 2,549,800 units, an increase of 6.7% year-on-year.
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