Hyundai Department Store announced on the 18th that the proportion of Hanwoo beef sets in Chuseok gift set sales has been increasing every year, and especially as holiday table settings become simpler, grilled products are gaining popularity.
Hyundai Department Store analyzed that the proportion of Hanwoo beef sets in Chuseok gift set sales increased from 24.9% five years ago to 29.8% last year. While the share of seafood gift sets slightly decreased due to the inconvenience of transportation and cooking, the preference for Hanwoo beef gift sets has risen.
Among Hanwoo beef gift sets, five years ago, steamed and soup cuts were more preferred, but recently, due to a decrease in ancestral rites demand and an increase in single-person households, grilled cuts and small-packaged products have become popular. During last year's Hyundai Department Store Chuseok gift set sales period, sales of sets composed only of grilled cuts such as sirloin, tenderloin, and striploin increased by 68.1% compared to the previous year. This is explained by the trend of simplifying holiday table settings, leading to the popularity of grilled Hanwoo beef sets that require no separate cooking other than grilling.
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