TS Trillion, the manufacturer and distributor of the national shampoo brand ‘TS Shampoo’ (CEO Kim Yong-chae), announced on the 16th that its local subsidiary in China has signed an export contract with Cheongdam Global, a global beauty distribution specialist company.
This export contract is worth approximately 2 billion KRW, the largest single-item deal for TS’s premium self-hair dye product, ‘The Good Dye’.
‘The Good Dye’ is made with safe ingredients that exclude PPD (para-phenylenediamine) and include proteins such as keratin and methionine, as well as plant-derived ingredients like houttuynia cordata, iris root, and centella asiatica, minimizing scalp and hair burden and post-dye damage, allowing consumers to use it with confidence. It is already widely loved by consumers both domestically and internationally.
Previously, TS Trillion had established its presence in the Chinese hair care market by exporting ‘TS Bidi Shampoo’ to China, which led to sold-out situations.
Kim Yong-chae, CEO of TS Trillion, said, “As ‘TS Shampoo,’ the number one brand in the domestic hair loss shampoo market, gains trust among Chinese consumers, we have signed this export contract for hair dye. Going forward, the success of ‘TS Good Dye’ will serve as a foothold to expand the range to other products and grow globally.”
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