Kyungdong Navien and Kimssine Fruit's Unique Collaboration... "Hot Water is Best"

Sauna Concept 'A Group That Loves Hot Water'
Popup Store Open for 3 Days on the 14th, 17th-18th

Kyungdong Navien announced on the 13th that it will collaborate with the clothing brand ‘Kimssine Gwa-il’ to hold a popup store for the ‘Hot Water Lovers Club (hereinafter referred to as Tteussamo).’ The event will feature T-shirts with slogans related to ‘hot water’ and various mini-games, aiming to convey the importance of hot water used throughout all four seasons.

‘Kimssine Gwa-il’ is a clothing brand with a fruit shop concept, selling short-sleeve T-shirts printed with witty phrases. Kyungdong Navien held a slogan contest on social media at the end of July for T-shirts “for people who love hot water even in summer” in collaboration with Kimssine Gwa-il. A total of 142 people participated, and through voting, three slogans were selected: ‘Onsu Daetong (Lucky Hot Water),’ ‘Ttaeneun Onsueseo Nawa (Chance come from hot water),’ and ‘Iyeolchihyeols (This heat cheers).’ Kyungdong Navien and Kimssine Gwa-il will sell T-shirts with these three slogans at the popup store.

The ‘Tteussamo’ popup store will be held over three days: the 14th, 17th, and 18th. On the 14th, it will be at Kimssine Gwa-il’s workshop located in Yongsan, and for two days starting the 17th, a popup store will be set up in Seongsu-dong. Kang Dongjun, Head of Marketing at Kyungdong Navien, said, “To effectively convey the importance of hot water, we collaborated with the trendy brand ‘Kimssine Gwa-il’ popular among the MZ generation. Kyungdong Navien will continue to showcase various marketing activities to communicate the value of home environment appliances in a friendly manner.”