HiteJinro 100th Anniversary Limited Edition Sold Out... "Additional Production Decided"

Jinro Origin Edition Enters Second Additional Production
Distribution Planned Mainly in the Entertainment Market

HiteJinro's limited edition commemorating its 100th anniversary continues to sell out.

HiteJinro announced on the 13th that both the ‘Jinro KITH Edition’ and the ‘Jinro Origin Edition,’ released in May and July respectively, have been completely sold out. Both products had already sold 90% of their production volume within 10 days of release.

HiteJinro decided to produce an additional 2.1 million bottles of only the Jinro Origin in response to requests from consumers and restaurant owners who missed out on the limited editions. The second batch is currently being shipped and can be found in entertainment and home markets.

Jinro Origin commemorates HiteJinro’s long history and heritage, which began with Jincheon Brewing Company in 1924, by modernly reinterpreting the first Jinro label design used 100 years ago. Some products feature a Lucky label that combines the monkey symbol and the toad symbol, adding fun for consumers by offering a 3% chance of finding the monkey, which has attracted attention.

Jinro KITH is a collaboration product with the global fashion brand ‘KITH.’ Planned to celebrate HiteJinro’s 100th anniversary and the opening of its fourth global store, it was released in limited quantities not only as soju but also as a clothing collection, sparking collectors’ desire. As a result, wool jackets, fleece hoodies, t-shirts, hats, as well as four soju glasses and two somaek glasses sold out within a week, drawing significant interest and being traded at premium prices in domestic and international resale markets.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, “We thank consumers as the planned quantities sold out quickly, and as the originator of soju, we will continue to communicate with various generations and strive to repay their love.”