'House of Survival' Launches on Prime Video on the 12th
Available in South Korea at the End of August Following North and Latin America
LG Electronics is directly producing a survival reality show that highlights the convenience of LG artificial intelligence (AI) home appliances, and it will be featured on Prime Video, Amazon's global online video streaming service (OTT).
On the 13th, LG Electronics announced the launch of its self-produced original content, "Estate of Survival," on Prime Video. It will be available through Prime Video and the LG Channel in North America and Latin America, and from the end of August, it will be accessible on the LG Channel in South Korea. The LG Channel is a free content platform pre-installed on LG webOS TVs.
LG Electronics is launching a survival reality show that highlights the differentiated customer experience and convenience of LG AI home appliances. In North America and Latin America, it will be available from the 12th local time on Prime Video and the LG Channel, and in Korea, it can be seen on the LG Channel from the end of August. The photo is a poster of House of Survival, an LG original content. [Photo by LG Electronics]
This original content is a unique entertainment program themed "an appliance show without appliances," produced in a total of six episodes. Approximately 900 applicants applied for the reality show, and after interviews and in-depth psychological tests, eight final participants were selected. The participants undertake special missions such as finding matching socks on a mountain of socks and making muffins blindfolded, acquiring home appliances and survival necessities to fill the empty house. Each episode features eliminations through voting, and the final winner receives a prize of $100,000 (about 130 million KRW).
While participating in the program in the empty house, the contestants experience LG premium home appliances. For example, participants who acquire the LG Wash Combo enjoy the convenience of completing washing and drying in one go, freeing themselves from the hardship of hand washing.
The participants also experience the "ThinQ Care" service by using the LG ThinQ application, LG Electronics' smart home platform, to manage products in optimal condition. This AI-based service analyzes the operating status of products and notifies customers through the ThinQ app if a malfunction is anticipated.
Ryu Ju-hyun, head of H&A Brand Communication at LG Electronics, said, "By filling the empty house with home appliances, viewers will be able to enjoy the differentiated convenience offered only by LG Electronics AI appliances along with the latest premium lifestyle."
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