So-Maek Set for 20,000 Won Era... Homeplus Sells Out 1,000 Won Beer

Initial 70,000 cans sold out in 3 days
Second batch sales resume from the 15th

Homeplus's ultra-low-priced beer in the 1,000 won range is selling like hotcakes. With rising dining-out costs and liquor prices pushing the price of a 'Somaek set (one bottle of soju, two bottles of beer)' over 20,000 won, consumers seem to be turning to cost-effective beers.

According to Homeplus on the 9th, the ultra-low-priced beer 'Titan,' launched on the 1st, sold out its initial stock of 70,000 cans by leveraging an overwhelming price competitiveness of 1,000 won per can (500mL). Although limited to six cans per person, all were sold within three days.

The second batch will be stocked earlier than planned, with sales resuming from the 15th.

A model is introducing the ultra-low-priced lager beer "Titan (500ml)" launched this month at the Homeplus Mega Food Market Gangseo branch.
[Photo by Homeplus]

Titan's name carries the meaning of ‘Ta’ (uncompromising), ‘I (2)’ representing 2.8 vol, and ‘Tan’ referring to carbonation pressure. It is a lager beer that contains over 80% malt and achieves optimal carbonation with a strong carbonation pressure (2.8 vol) compared to competitors. Additionally, it uses special malt and applies a low-temperature aging process for 10 days to maximize the malt's nutty and sweet flavors and the hops' bitter taste. It features a clean finish and easy drinkability.

Demand for cost-effective alcoholic beverages beyond beer also appears to have grown. According to Homeplus, from January to July this year, sales of cost-effective whiskies priced under 50,000 won increased by about 10% compared to the same period last year, with their sales share rising by 4 percentage points. Cost-effective wines priced under 30,000 won also saw sales grow by about 3%, with their sales share in July increasing by approximately 7 percentage points.

Kang Jae-jun, head of the liquor team at Homeplus, said, “As dining-out prices continue to rise, the number of people drinking at home is increasing, and mart-brand liquors that offer not only cost-effectiveness but also a variety of types and quality are gaining popularity.” He added, “We will reduce customers’ price burdens by offering various cost-effective liquor products exclusive to Homeplus, including the newly launched ultra-low-priced 1,000 won beer ‘Titan’ as well as reasonably priced whiskies and wines.”