Development of Children's Playgrounds and Furniture
Applied Starting from Ulsan 'Beonyeong-ro Haneulchae Lacview'
Kolon Global is embarking on the development of child-friendly products.
Kolon Global announced on the 7th that it has developed a new character, ‘Kkomul Kkomul Haneuli,’ and is preparing to file a trademark application. Kkomul Kkomul Haneuli is a character personifying clouds, with a story about a cloud floating in the sky meeting ‘Haneulchae’ and being reborn as a new life. Haneulchae is Kolon Global’s apartment brand.
Kolon Global explained, “This character development started from the question, ‘What is a good space for children?’” and added, “It features a friendly yet unique design tailored to children’s perspectives.”
Kolon Global plans to utilize Kkomul Kkomul Haneuli to develop various products such as children’s playgrounds, children’s furniture in kids cafes, and informational materials, beginning with application at the ‘Beonyeong-ro Haneulchae Lacview’ site in Yaeum-dong, Nam-gu, Ulsan.
A Kolon Global representative stated, “We are striving to create happier spaces for children through character development and the creation of specialized communities,” and added, “We will continue to communicate with customers in friendly and differentiated ways.”
Meanwhile, Kolon Global developed the ‘Haneulchae Universe’ package, which combines the identity and design trends of Haneulchae to enhance brand value and resident satisfaction. In March, the company strengthened brand identity through an exterior renewal of Haneulchae reflecting the Haneulchae Universe.
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