NVT, Global Offerwall Business Settles on Track... "Quarterly Sales Up 40%"

The global offerwall business of NBT, a KOSDAQ-listed company, has settled on a quarterly sales growth trajectory of 40%.

NBT announced on the 6th that the cumulative number of completed missions in its aggressively expanded global offerwall network has surpassed 2 million as of last month. The cumulative number of completed missions for the SNS subscription product recently launched in overseas markets is approaching 100,000 just over a month after its release.

Starting with entry into the North American market through a partnership with Naver Webtoon’s English service offerwall last year, this achievement comes after about a year of expanding the offerwall global business into Asian markets such as Indonesia, Thailand, and Taiwan.

The upward trend in business indicators is translating into sales growth. NBT stated that the global division of Addison Offerwall has been growing approximately 40% each quarter since its launch.

In the fourth quarter of this year, it is expected that more than 5% of total sales will be generated from the global market, representing about a fivefold increase compared to the launch period. The company plans to naturally continue the strong performance of Addison Offerwall, which has been achieving record results annually in the domestic market, in overseas markets as well.

The company is also aggressively pursuing new media partnerships in the second half of this year. Since expanding partnerships serves as the foundation for increasing the monthly active users (MAU), a key performance indicator for offerwall results, the company plans to focus its efforts on researching and identifying potential clients to secure additional partnership agreements.

An NBT representative said, “Considering that it has only been about a year since entering the global market and that the business is still in its early stages, we are paying close attention to the steep sales growth.” He added, “The global offerwall market is more profitable compared to the domestic market and inherently contains diverse potential customers and market opportunities. Therefore, we plan to prioritize steady sales growth and building brand name value through expanding partnerships and campaigns.”