'Olympic Boom'... Users Flock to Naver and Daum Special Pages

Naver Open Talk Cumulative Visits Surpass 13 Million
Daum Olympic Page Cumulative Visits Exceed 8 Million

Naver Sports Olympic Special Page [Photo by Naver]

Naver and Kakao portal 'Daum' are receiving a flood of user interest in their special services launched for the 2024 Paris Olympics.

According to the related industry on the 6th, as of 3 PM the previous day, the cumulative number of visits to Naver's Olympic Open Talk was recorded at 13.18 million.

Among these, the 'PARIS NOW Korea Support Room' recorded 5.2 million visits. Additionally, visits were high for Open Talks centered on sports where the national team performed well. The Archery Open Talk, where Korea won gold medals in five events, recorded 1.91 million visits. This was followed by Table Tennis with 850,000 visits, Badminton with 840,000 visits, and Fencing with 770,000 visits.

Naver provides summaries of Open Talk conversations from major matches using its AI service 'ClovaX' in the 'Open Talk Highlights' corner and introduces the best comments.

Portal Daum Paris Olympics Special Page Image [Photo by Kakao]

Daum's Paris Olympics special page also surpassed 8 million cumulative visits due to the popularity of the Olympics. This was thanks to the effect of offering various content such as match schedules, results, Olympic Video On Demand (VOD), short-form videos, and cheering corners.

The 'Team Korea' tab recorded 10 million clicks for cheering on the national team. As of the previous day, the athlete who received the most cheers was judoka Kim Ha-yoon, with 500,000 cheers.

Cheering for An Se-young, the women's singles gold medalist in badminton, also exceeded 370,000, and archery team members Kim Woo-jin, Lim Si-hyun, and Jeon Hun-young received more than 330,000 cheers.

The cheering space combined with Daum Cafe's open community 'Table' also played a role in boosting Olympic enthusiasm. For this Olympics, Daum opened 18 sport-specific cheering tables, achieving 6.6 million page views. On each sport-specific table, users can post cheering messages for the national team, photos of athletes' performances, or 'jjal' (image files).

Meanwhile, Daum plans to operate a Paralympic page during the Paris Paralympic Games, which will be held from the 28th of this month to the 8th of next month.