Collaboration with Camping Brand 'Cargo Container'
Limited Edition Release of Two Cargo Container Designs
Camping Gear Including Mini Lanterns Provided
KT&G announced on the 1st that it will conduct pre-orders for the 'Lil Hybrid 3.0 Cargo Container Edition,' a collaboration with the camping gear brand 'Cargo Container,' until the 10th.
The limited edition will be released in two types, Sand Beige and Wild Khaki, featuring Cargo Container's unique design and colors. A mini lantern and a camping hook (carabiner) from Cargo Container will be provided together. Customers who wish to pre-order can apply through the CU, GS25, 7-Eleven, and Emart24 applications. From the 27th, they can pick up the product at the convenience store they designated.
Following the pre-order, the product will also be available at the Lil flagship store, Lil Minimalium, and the online sales channel, Lil Store, at the end of this month. Starting from the 9th of next month, it will be available for purchase at CU, GS25, 7-Eleven, and Emart24 convenience stores. However, since it is released in limited quantities, convenience store purchases are only possible at stores that have ordered the product.
The Lil Hybrid 3.0 offers a total of three smoking modes. In addition to the standard mode, which has the same performance as the existing Lil Hybrid 2.0, users can choose the classic mode with a strong impact and the casual mode that shortens the warming-up time to 10 seconds. It also features a pause function that allows the device to be temporarily stopped without limit within 2 minutes while smoking one stick.
Im Wang-seop, head of KT&G's electronic cigarette (NGP) business division, said, "We will continue research and development of innovative platforms and lead the heated tobacco product market through collaborations with various brands that keep pace with consumer trends."
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