Hamyang County Holds Export Consultation Meeting in Guangzhou, South China

Two Agricultural and Food Export Companies Achieve $1.57 Million in Export Performance

The Hamyang-gun China South China Market Development Team achieved a significant milestone by securing export agreements worth $1.57 million for local agricultural food companies during an export consultation meeting held in Guangzhou, China, on the 29th.

This export consultation event began with an opening ceremony, where Hamyang-gun invited five Korean dignitaries, including representatives from the Consulate General of the Republic of Korea in Guangzhou and the Korea SMEs and Startups Agency Shenzhen Office, as well as six Chinese dignitaries, including members of the Guangzhou Food Entrepreneurs Association.

Group photo of export consultation meeting held by Hamyang County in Guangzhou, South China region.

Additionally, consultations were held between 40 local buyers and eight companies, including Hamyang Sanyangsam, Jisan Food, and Jirisan Mushroom Agricultural Cooperative Corporation, resulting in two export agreements totaling $1.57 million and notable achievements overall.

This success was driven by the strong commitment of buyers, with whom Hamyang-gun has maintained consistent exchanges, to discover new import items. Local buyers showed particular interest in health foods such as processed Sanyangsam products, Samgyetang, and Yeoju-hwan, which accounted for a significant portion of the export agreements.

Prior to the consultation meeting, a seminar on intellectual property protection and Chinese licensing, organized by a local company, provided participating companies with essential knowledge for entering the Chinese market, making it a valuable experience.

Guangzhou, Guangdong Province, is a region known for strong consumer purchasing power and a high preference for imported foods. With the growing demand for health products, local buyers expressed increased interest in health foods, and the consultations confirmed the positive prospects for participating companies to enter the Chinese market.

Jin Byungyeong, Mayor of Hamyang-gun, stated, "Following the unexpected achievements and business agreements from the export consultation in Vietnam last April, we anticipate that the Chinese market will play a significant role in the export of Hamyang’s agricultural food products. We will continue to expand our export markets through diverse overseas marketing activities."

Meanwhile, the Hamyang-gun China South China Market Development Team plans to visit local importers and conduct market research at major supermarkets in Guangzhou, China, on July 30, aiming to enhance the effective entry and export competitiveness of Hamyang agricultural food products in the Chinese market.