Samsung Securities Surpasses 4,000 Super Rich Clients with Over 3 Billion KRW, 'Industry First'

Gained Trust of Ultra-High Net Worth Individuals Through Differentiated Service
Strong Interest in Overseas Stocks and Bonds
Various Events Held for Special Bond Sales and Asset Deposits

Samsung Securities announced on the 30th that it has become the first in the industry to surpass 4,000 ultra-high-net-worth clients with assets exceeding 3 billion KRW.

In the first half of this year alone, the number of clients with assets over 3 billion KRW at Samsung Securities increased by about 500, reaching a total of 4,041. This achievement comes 14 years after the launch of SNI (Success & Investment), a service dedicated to ultra-high-net-worth clients with assets exceeding 3 billion KRW. Especially since the launch of the Family Office service in 2020, the growth rate of clients has accelerated, setting a record as the first in the super-rich asset management market.

The proportion of overseas stocks and bonds in clients' investment assets increased by 3 percentage points and 0.7 percentage points, respectively. The top five overseas stock holdings were U.S. blue-chip growth stocks such as Nvidia, Tesla, Microsoft, Apple, and Alphabet. The top bond investments included low-coupon government bonds and long-term U.S. bonds such as Gukgo01500-5003 (20-2), Gukgo01500-4009 (20-7), and T 1.25 05/15/50, which offer tax-saving benefits.

Notably, the proportion of overseas asset investments among clients with assets over 3 billion KRW reached 57.8%, which is 2.3 times higher than the average of 25.1% for all Samsung Securities investors. This is believed to be influenced by Samsung Securities’ launch of the world’s first U.S. stock weekly trading service in 2022, enabling investments through consulting by private bankers (PBs) and global stock analysts.

A Samsung Securities official stated, "As the investment trends of ultra-high-net-worth clients have changed recently, they prefer companies that possess global asset management capabilities, including bonds, overseas investments, and private alternative products. Demand for professional consulting based on Samsung Securities’ global asset allocation strategy capabilities is increasing." He added, "Samsung Securities naturally attracts super-rich clients by offering competitive products such as proactive financial product supply through partnerships with global top-tier asset managers like Goldman Sachs, Carlyle, Hamilton Lane, and Partners Group, as well as startup investment planning through private investment associations tailored to high-net-worth clients’ needs."

Park Kyung-hee, Vice President and Head of WM Division at Samsung Securities, said, "Super-rich clients tend to look for partners who have trust and capabilities to maintain long-term relationships beyond just evaluating financial products or investment information. Through the brand power of Samsung Securities’ asset management, built steadily over more than 20 years, we will make every effort to provide services that match the pride of ultra-high-net-worth clients and their trust in Samsung Securities."

Meanwhile, Samsung Securities is selling special bonds to meet the growing bond investment needs of high-net-worth clients this year. Customers who visit Samsung Securities branches and make deposits can purchase government bonds 21-10 maturing on December 10, 2024 (pre-tax 5.0%, for individual clients, with a pre-tax bank yield of 7.1% based on the highest tax bracket, minimum 500 million KRW) on a first-come, first-served basis up to 30 billion KRW monthly until August. Additionally, a reward event will run until October, offering up to 5 million KRW for deposits of 1 billion KRW or more combined with bond purchases of 1 billion KRW or more with maturities over three years, and up to 1 million KRW for deposits of 1 billion KRW or more of domestic or overseas stocks or bonds held at other companies.