Samsung Family's Hong Ra-hee and Lee Seo-hyun Watch Opening Ceremony in Raincoats... Husband Kim Jae-yeol Films with Galaxy [Paris Olympics]

Chairman Lee Jae-yong to Visit Paris Olympics in Person
Samsung Provides Z Flip6 to Over 17,000 Athletes

At the 2024 Paris Olympic opening ceremony, the presence of the Samsung Group owner family in the stands caught attention.

Hong Ra-hee, director of the Samsung Museum of Art Leeum, Lee Seo-hyun, president of Samsung C&T Corporation, and Kim Jae-yeol, president of Samsung Global Research, attended the Paris Olympic opening ceremony held at the Trocad?ro Square in Paris, France, on the 26th (local time).

Director Hong and President Lee watched the opening ceremony seated in the stands wearing raincoats. President Kim also took photos of the ceremony with a Samsung mobile phone.

[Image source=Yonhap News]

According to the business community, Lee Jae-yong, chairman of Samsung Electronics, will also visit the Paris Olympics in person. This is the first time in 12 years since the 2012 London Olympics that Chairman Lee has visited the Olympic site. He plans to cheer for the athletes and also tour the marketing sites for the Galaxy Z Fold6 and Z Flip6.

[Image source=Yonhap News]

Samsung Electronics, an official sponsor of the International Olympic Committee (IOC), provided the ‘Galaxy Z Flip6 Olympic Edition’ to over 17,000 athletes participating in the Olympics and Paralympics. Samsung Electronics is reportedly operating a special dedicated transportation program with the IOC to distribute the products in line with the Paris Olympic schedule. Athletes from various countries have been moving into the Olympic Village since the 18th and are receiving the Olympic Edition devices sequentially.

A ‘Victory Selfie’ program is also being prepared, allowing Olympic athletes to take selfies directly on the podium. Until now, personal belongings such as athletes’ mobile phones were generally prohibited at Olympic award ceremonies, but this time, thanks to cooperation between Samsung and the IOC, it has been allowed.

The Paris Olympics will be held until August 11, competing for 329 gold medals across 32 events. South Korea has sent 143 athletes competing in 21 events to this Paris Olympics.