'INEOS Grenadier Special Exhibition' at Chabot

So-called 'Digital Brand Popup Store'
Seongsu-dong Showroom and O2O Service Establishment

ChaBot Mobility announced on the 26th that it has opened the ‘INEOS Grenadier Special Pavilion’ in ChaBot, an integrated mobility application for drivers' lifestyles.

The newly launched brand special pavilion is a so-called ‘digital brand pop-up store’ where only selected vehicles that can be found exclusively on ChaBot can be experienced online. The first product offered is the INEOS Grenadier, which is sold exclusively in Korea by ChaBot Mobility’s subsidiary, ChaBot Motors. There are plans to expand the brand pavilion with various brand models in the future.

The INEOS Grenadier Special Pavilion allows users to enjoy a brand experience from vehicle exploration to test drive application through the ChaBot app, just like consulting with an expert offline. It is also possible to apply for purchase notifications for the Korea-customized trim, the ‘Grenadier Korea Pack.’ Additionally, an online-to-offline (O2O) service has been established with the ‘INEOS Grenadier Seoul’ showroom located in Seongsu-dong, Seoul.

Kim Yong-min, Head of Product Division at ChaBot Mobility, said, “The newly launched brand special pavilion is an O2O vehicle sales service that helps customers fully experience the brand and make purchasing decisions.” He added, “We plan to create a differentiated auto-commerce environment where customers can experience and purchase vehicles seamlessly both online and offline.”