K-Beauty 'Bplain' Overseas Sales Grow Nearly 3 Times... Q2 Revenue 12.8 Billion Won

Q2 Sales Increased 103% Year-on-Year
Targeting US, Indonesia, and Thailand Markets in Second Half

Moments Company, which operates the skincare brand 'Beplain,' announced on the 26th that its sales in the second quarter reached 12.8 billion KRW, marking a 103% increase compared to the same period last year due to a significant rise in domestic and international sales.

Beplain continued its sales growth trend in the first half of this year and achieved its highest-ever sales in June. In particular, overseas sales grew approximately threefold compared to the same period last year, accounting for 43% of total sales. This rapid increase in consumer demand was driven by the full-scale launch of SNS marketing in overseas markets such as China, Europe, and Southeast Asia.

In China, the search volume for Beplain's flagship product, 'Nokdu Mild Acidic Cleansing Foam,' on the e-commerce platform Tmall surged more than three times compared to the same period last year. Domestically, the brand is making significant progress on major platforms such as Olive Young and Hwahae Shopping.

Going forward, the company plans to actively target markets in the Americas, Indonesia, and Thailand to increase the share of overseas sales to over 50% within the year. Jung Yoon-jin, CEO of Moments Company, stated, “Beplain is gaining attention by achieving meaningful results in overseas markets among K-beauty indie brands. With K-beauty indie brand exports reaching an all-time high in the first half of this year and standing out across global markets including the U.S., Europe, and Southeast Asia, we will actively establish our presence in the global market based on continuous expansion of overseas sales channels and SNS operation know-how.”