Bongjin Kim's Grande Clip Acquires 'Stayfolio'

Expanding Business Scope into the Accommodation Sector

GrandeClip, led by Kim Bong-jin, the former chairman and founder of Baedal Minjok (Baemin), announced on the 26th that it has acquired Stayfolio. GrandeClip became the largest shareholder by acquiring 50% of Stayfolio's shares.

Stayfolio is a platform that has created a new category called "Fine Stay," offering differentiated lodging experiences. In addition to Fine Stay, which is directly planned and operated by Stayfolio, about 500 accommodations are currently listed on the platform. It has expanded not only domestically but also to overseas accommodations in Japan, Taiwan, and Southeast Asia, and is growing through B2B partnerships and collaborative projects with local governments.

GrandeClip is a startup founded by Kim Bong-jin, the founder of Baemin, with the business goal of "finding value in trivial and ordinary things and making them meaningful and great." Recently, it has been creating a business portfolio by opening new businesses based on creativity, such as launching "New Mix Coffee," a reinterpretation of mix coffee, releasing "What a Wonder," a wearable paper toy made of paper, and publishing the chair documentary magazine "Magazine C."

Stayfolio, now an affiliate of GrandeClip, plans to create a growth inflection point with new participation from members who led Baemin's success. Jang In-sung, appointed as the new CEO of Stayfolio, led Baemin's creative branding such as Baemin Spring Literary Contest and Baemin Chimeulie, and before Baemin, he was recognized as an industry expert with 25 years of successful branding experience, including planning various brand campaigns for Naver.

Most of Stayfolio's major shareholders, including TBT Partners, IBX Partners, and Quad Asset Management, have decided to remain and support Stayfolio's growth. Jang In-sung, the new CEO of Stayfolio, said, "We will become a platform that creates more differentiated customer experiences and grows together with Stayfolio's partners."