Haven't Been Yet?... The 'I Jip' MZ Generation Lines Up For

SPC Dining Brands La Griglia and Street
Six Stores Opened Since Late Last Year
Store Sales Up 10-30% Each
Effective Differentiated Concepts, Menus, and Reasonable Prices

SPC Group announced on the 25th that its dining brands, including the Italian casual restaurant 'La Grillia' and the Asian casual dining 'Street,' have recently received positive responses.

Street Lotte Mall Gimpo Airport Branch
[Photo by SPC]

Since the end of last year, SPC Group has opened or renewed three La Grillia stores and three Street stores. The newly opened locations have attracted attention with new concepts and interiors differentiated from the existing ones, along with reasonably priced menus, resulting in steady increases in sales and visitor numbers.

Notably, La Grillia Yangjae branch, located on the first floor of SPC Group's headquarters in Gangnam-gu, Seoul, saw sales increase by more than 20% compared to the same period last year. The La Grillia SPC Square branch, which completed its renewal this month, also experienced about a 10% increase in sales compared to before the renewal.

Street, which focuses on Asian-style noodles and rice dishes, opened the Parnas Mall branch in November last year, followed by the Hyundai Department Store Jungdong branch in May and the Lotte Mall Gimpo Airport branch in July this year. All of these locations showed daily average sales approximately 30% higher than existing stores.

Street offers a variety of Asian meal menus based on Chef Jubae An's authentic recipes, including Taiwanese Mazesoba, garlic scape pork rice bowl, Singaporean prawn noodle soup, sake don, and mala French fries, all priced around 11,000 KRW. The brand aligns with the trends of the MZ generation (Millennials + Generation Z) customers and is operating successfully, with average wait times of about 30 to 40 minutes during meal hours, according to the company.

An SPC Group representative stated, "We will continue to strive to meet customer needs and provide excellent products and services."