Genesis Sponsors Installation Artwork at the Metropolitan Museum of Art in the US

Jung Eui-sun "Contributing to Promoting the Vision of Global Creators"

Genesis signed a five-year sponsorship agreement on the 23rd (local time) with The Metropolitan Museum of Art in New York, USA. Through this collaboration, Genesis will actively promote its 'Art Partnership,' providing diverse inspiration and experiences to a global audience.

Through this partnership, Genesis will sponsor 'The Genesis Facade Commission,' which exhibits installation works by world-renowned artists on the museum's front facade.

Hyundai Motor Group Chairman Chung Euisun said, "We are honored that Genesis is starting a new journey of art sponsorship with The Metropolitan Museum of Art," adding, "Through this partnership, we aim to become a part of the Metropolitan Museum of Art community, inspire many people, and contribute to sharing the visions of globally respected creators with the world."

Metropolitan Museum of Art in the United States
[Photo by Hyundai Motor Group]

Opened in 1870, The Metropolitan Museum of Art is one of the world's four major art museums. It houses tens of thousands of works encompassing 5,000 years of art history worldwide and attracts over 7 million visitors annually.

'The Facade Commission' is a representative contemporary art exhibition series at The Metropolitan Museum of Art that has been ongoing since 2019. It has showcased works by world-renowned artists such as Wangechi Mutu, Carol Bove, Hew Locke, and Nairy Baghramian.

The first exhibition of 'The Genesis Facade Commission' will be held for about eight months from September 12 this year to May 27 next year. During this period, four new large-scale installation works by the globally acclaimed contemporary artist 'Lee Bul' will be exhibited. Since the late 1980s, Lee Bul has utilized various media including sculpture, painting, video, and performance to present works on diverse themes such as humanity's yearning for utopia, the dual aspects of technological advancement, and division.

Genesis expects that through collaboration with The Metropolitan Museum of Art, it will be able to introduce several artists with unique and creative artistic worlds, providing audiences with profound inspiration and experiences. Max Hollein, Director of The Metropolitan Museum of Art, said, "Through this partnership, not only museum visitors but also city residents will be able to enjoy new exhibitions and gain joy and inspiration every year."

Meanwhile, Genesis plans to continue various cultural and artistic sponsorship activities. In May next year, Genesis will sponsor the exhibition 'The Genesis Exhibition: Do Ho Suh' by artist Do Ho Suh at the Tate Modern in London, UK, continuing its differentiated art partnership.