Icheon City Wins Grand Prize at the Korea International Tourism Expo

Content Division

On the 23rd, Icheon City in Gyeonggi Province announced that it won the Grand Prize in the Basic Local Government Content category at the '2024 Korea International Tourism Expo' held at KINTEX in Ilsan.

An official from Icheon City is receiving the Grand Prize in the Content category at the Korea International Tourism Expo.
[Photo by Icheon City]

The expo, held from the 19th to the 22nd, featured participation from 119 local governments, 72 organizations, and 12 overseas countries including Taiwan, with 217 companies operating 446 promotional booths.

Among them, the content category was judged based on the promotion of tourism content. Icheon City exhibited items such as 'Icheon Rice,' 'Peach-flavored Jjondeugi' containing Icheon rice, and Icheon City character goods to highlight the region's uniqueness, while also conducting various events like a roulette wheel game.

The city introduced Icheon’s tourist attractions through quizzes and actively promoted events such as the 'Icheon Rice Culture Festival' scheduled for October 19th through interviews with event participants, earning high praise. In particular, during the expo, ceramic wheel demonstrations by artist Won Yong-tae and instant ceramic product giveaways received enthusiastic responses from visitors, and the city encouraged attendees to subscribe to Icheon City’s social media during prize giveaways.

An official from Icheon City stated, "We will continue to develop diverse tourism content to promote Icheon City."