"Hello Kitty, Hello Summer"... Shinsegae Centum City Hosts 50th Anniversary Event for Character

Shinsegae Centum City is holding an event to celebrate the 50th anniversary of the world-famous character 'Hello Kitty'.

The department store announced on the 19th that it will present a pop-up store to celebrate the 50th anniversary of Hello Kitty, who has been loved since 1974.

Shinsegae Centum City, where a pop-up store is operated to celebrate the 50th anniversary of the character's creation.

At this event, visitors can find a variety of products including limited edition items commemorating Hello Kitty's 50th anniversary, as well as the very first Hello Kitty merchandise, the coin purse released in 1975.

There are also various events prepared for customers coming to meet Hello Kitty. First, there will be a Hello Kitty balloon giveaway for all customers on a first-come, first-served basis, a 'claw machine' event where you can try to win Sanrio Characters plush toys (until July 23), and a 100% winning lucky draw (July 24-31). All these events can be participated in through the Shinsegae mobile app.

This pop-up, decorated with various photo zones featuring cute Hello Kitty and Sanrio Characters in swimsuits and tubes for the summer, will be held at the department store's basement level 1 event hall until the 28th.

Shinsegae Centum City Hello Kitty Pop-up Store.