KB Asset Management selects actor Im Siwan as advertising model for ‘RISE ETF’

KB Asset Management announced on the 19th that it has selected actor Im Si-wan as the model for its new exchange-traded fund (ETF) brand, 'RISE ETF.'

KB Asset Management stated that Im Si-wan was chosen as the advertising model because he is a beloved actor known for his comfortable yet serious image.

Im Si-wan is an actor recognized for his outstanding visuals and solid acting skills through various dramas and films. He also has a versatile image, making him well-known across all age groups. His upright and positive image aligns well with the brand value of ‘RISE ETF.’

Kim Chan-young, Head of the ETF Business Division at KB Asset Management, said, "This will be a great opportunity to introduce the new ETF brand ‘RISE ETF’ to more investors," adding, "We will strive to become a more approachable and trusted pension investment partner for investors through change and innovation."

Earlier, on the 17th, KB Asset Management revamped its business direction and brand strategy by renaming its ETF brand to ‘RISE.’ The new ETF brand name ‘RISE’ stands for ‘Rise Tomorrow,’ symbolizing the coming tomorrow and emerging investments.

On the 23rd of this month, KB Asset Management plans to launch its first product under the ‘RISE’ name, the ‘RISE US AI Value Chain TOP3 Plus ETF.’ By utilizing this product, investors can diversify their investments across key companies in the entire artificial intelligence (AI) industry value chain (hardware, software, services, and infrastructure) at once.