Selling over 300 types of goods at the 'Locker Room Goods Shop'
Park Ju-ho Soccer Clinic held at 'World Park Home Stadium'
Seven Eleven announced on the 18th that it will hold the ‘FC Seven Eleven’ pop-up store around Jamsil Lotte World Tower from the 19th until the 11th of next month.
This event is presented in collaboration with K League and Sanrio Characters. It was created by combining the core strengths of the three parties: Seven Eleven’s brand and platform, the fandom of K League, and the intellectual property (IP) power of Sanrio’s characters.
The outdoor pop-up zone, ‘World Park Home Stadium,’ can be found at the outdoor plaza of Lotte World Park. At the World Park Home Stadium, unique programs will be held daily until the pop-up event ends on the 11th of next month. A children’s soccer clinic will be operated with former national team soccer players such as Park Joo-ho and Jung Jo-gook, and Seven Eleven’s representative live music content ‘Seven Stage’ featuring famous singers like The Quiett, Paul Blanco, and Changmo will take place.
There is a Sanrio Characters photo zone including a 15-meter-tall giant Hello Kitty balloon. Visitors can also experience various soccer programs at the mini futsal field and explore various flea market booths.
The indoor pop-up will open a ‘Locker Room Goods Shop’ on the 1st floor Atrium of Lotte World Tower Mall. It is designed like the locker rooms actually used by K League players and decorated with cute Sanrio Characters. At this location, visitors can find over 300 types of collaborative goods from the three parties, including the ‘K League X Sanrio Characters Uniform,’ training wear, dolls, gym bags, and metal badges. The Locker Room Goods Shop also offers various photo zones for fans of K League and Sanrio Characters.
A goods purchase event for fans has also been prepared. When purchasing over 70,000 KRW inside the Locker Room Goods Shop, customers will receive one Sanrio Characters balloon headband (limited to 100 per day on a first-come, first-served basis), and can purchase the FC Seven Eleven reusable bag at a 35% discounted price. When purchasing over 20,000 KRW, customers will receive one Sanrio Characters fan (limited to 400 per day on a first-come, first-served basis).
Meanwhile, ahead of the official pop-up store opening, Seven Eleven offered a limited quantity of exclusive pop-up store products for pre-order sales on the Seven App on the 12th and 16th. The K League & Sanrio Characters uniforms sold out in less than a minute after sales began, and most products, including Team K League uniforms and K League Sanrio Characters carriers, sold out within 30 minutes.
Kim Min-jung, head of marketing at Seven Eleven, said, “The three parties, each with the characteristic of being a brand accessible to all ages, have come together, and since it is the vacation season, we expect even greater synergy effects. We hope to deliver a differentiated brand story unique to Seven Eleven through collaborations with various brands in this unique space.”
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