Back to the Market! A Summer Night Filled with Excitement and Warmth!
Uljin County in North Gyeongsang Province will hold the "Back to the Market! Bajige Saturday Night Market" event for the second time at the Uljin Bajige Market on the 19th, following last year's event.
The Uljin Bajige Market "Saturday Night Market" is expected to be a great opportunity to revitalize the stagnant traditional market and promote Uljin as a unique night tourism destination.
This Saturday Night Market will be held a total of five times from July 19 to August 24 (July 19, July 20, August 9, August 10, August 24), operating from 5 PM to 10 PM, and will welcome summer tourists with distinctive and diverse events and programs.
The main programs include the night market itself, Bajigekkun experience, free beer giveaways, a music festival, a kids concert (magic show and bubble show), and trot busking performances, among others.
The operation of the Uljin Bajige Market night market is expected to bring joy and happy memories to customers visiting the market with a variety of foods, sights, and entertainment. In particular, as the new consumer culture centered on the MZ generation continues to spread, this event will serve as an opportunity to create a fresh cultural space that combines new trends with the analog sensibility of Uljin Bajige Market, which retains the traditional atmosphere of a five-day market, appealing to the MZ customer base.
County Governor Son Byungbok said, "We will strive not only to expand programs to revitalize traditional markets but also to increase sales and revisit rates through customer-tailored marketing, and to create a traditional market with a variety of foods, sights, and entertainment."
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