Mom's Touch Success DNA Chicken Applied to Pizza
M 22,900 KRW, L 26,900 KRW
"Will Capture Both Pizza and Chicken Demand"
Mamstouch is launching a pizza topped with 100% whole thigh meat. Mamstouch's pizza brand, Mams Pizza, announced on the 16th the release of the 'Thigh Pizza,' which allows customers to enjoy 'Ssai Sunsal' chicken and pizza in one bite.
The Thigh Pizza is a 'crispy chicken pizza' born from combining Mamstouch's 20 years of successful chicken expertise with pizza. Through the launch of the Thigh Pizza, Mams Pizza plans to captivate not only existing customers familiar with the taste of 'Fried Ssai Sunsal' but also new customers seeking fresh flavors.
The price is 22,900 KRW for medium and 26,900 KRW for large. The combination of Ssai Sunsal topping and crispy thin crust dough delivers an unprecedentedly crispy texture and an overwhelming visual experience unlike any other pizza. Additionally, the rich flavor of creamy smoky barbecue sauce blends harmoniously with the generous boneless chicken topping, offering a mild and popular taste that appeals to all ages.
A representative from Mams Pizza stated, "Despite 'chicken inflation,' where a whole chicken easily exceeds 20,000 KRW, customers can enjoy a premium pizza topped with 100% whole thigh meat at a reasonable price in the low 20,000 KRW range (for medium size). We expect this to be a cost-effective choice that reduces dining expenses ahead of the Paris Olympics, when delivery and takeout demand for chicken and pizza is expected to surge."
Furthermore, along with the new menu launch, Mams Pizza introduced a newly refined thin crust dough tailored to segmented customer tastes. Characterized by its crispy texture that maximizes the flavor of the toppings placed on it, it is perfect for those who want to enjoy pizza in a light and mild way.
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