Amore, Re-targeting Chinese Luxury Skincare... AP Beauty Debuts in Shanghai

AP Beauty Hosts Global Media Event in Shanghai
Targeting China's Ultra-Premium Skincare Market

Amorepacific's premium cosmetics brand 'AP BEAUTY' has launched an attack on the ultra-luxury skincare market in China.

According to Amorepacific on the 15th, AP BEAUTY held a global media event on the 13th in Shanghai, China, to commemorate the launch of its flagship product, 'Dual Repair Lift Cream.' The event was held at the 'AP BEAUTY pop-up store' set up in Jiuguang Department Store, a landmark in Shanghai. About 100 people attended, including global media representatives, beauty influencers, and actors loved in both Korea and China, such as Jung Soo-jung (Krystal) and Chinese actor Zheng Li (Zheng Lyu).

AP Beauty 'Dual Repair Lift Cream' Launch Event in Shanghai, China.
[Photo by Amorepacific]

Since this was AP BEAUTY's first introduction to China after rebranding, the pop-up store was designed to help attendees deepen their understanding of the brand and experience its story. The space showcased AP BEAUTY's brand philosophy as well as detailed stories about the development stages, technology, ingredients, and efficacy of its flagship product, 'Dual Repair Lift Cream.' Attendees showed interest in the powerful anti-aging effects of the 'Dual Repair Lift Cream,' which was inspired by lifting-specialized care technology.

Kim Jong-ha, Executive Director of Amorepacific's Luxury Brand Division, said, "We focused on the fact that high-performance skincare products based on proven ingredients and technology are continuously growing in China, the world's largest high-end skincare market, which led us to introduce AP BEAUTY." He added, "Through AP BEAUTY, which applies only the highest-level ingredients and technology from Amorepacific Group's over 70 years of accumulated skin research assets, we will offer a new dimension of skincare experience to high-end luxury customers in China."

Meanwhile, AP BEAUTY was reborn as Amorepacific's top-tier skincare brand through a rebranding launch in Korea last January. The Dual Repair Lift Cream delivers powerful skin repair and lifting effects in a short period through the synergy of the brand's proprietary patented ingredients 'PDRN' and 'EXOYNE.' When used after lifting-specialized care, it shows a 213% improvement in elasticity and a 202% higher recovery rate of the damaged barrier compared to using regular cream, maximizing the efficacy and durability of lifting-specialized care through its synergistic effects.