Ohheim & Company’s ‘Lady Gagu’ will launch the first product of the COMFORT sofa series, the ‘Plush Recliner Sofa,’ on the 12th at 8 PM during CJ OnStyle’s ‘Boutineun Saenghwal’ and will hold a mobile live broadcast featuring unprecedented discount benefits.
‘Boutineun Saenghwal’ is a live commerce program planned and operated by CJ OnStyle, hosted by singer-turned-broadcaster Brian, who introduces brands and products directly in a large-scale live broadcast. In this live session, the first reveal of the ‘Comfort Sofa Series,’ designed with a focus on comfort, will be presented along with Lady Gagu’s best products.
The ‘Plush Recliner Sofa,’ the first in the Comfort Sofa Series, uses only premium North American bull leather as full hides and Lady Gagu’s self-developed premium leather ‘Morvido,’ along with perfectly dried E0-grade kiln-dried wood, providing excellent quality and robust durability.
Equipped with the zero-wall function that prevents the backrest from pushing backward when using the reclining feature, it maximizes space efficiency and boasts excellent performance by using verified hardware from RMT, a recliner hardware company.
The sofa’s sides are also finished with leather for noise reduction, significantly reducing noise generated during reclining. It also features a ‘Safe Guard Cap’ to prevent finger pinching and a ‘Kids Lock’ function that blocks the reclining button operation, ensuring safety.
During this live broadcast, the Plush Recliner Sofa can be purchased at up to 65% off. A 30% discount coupon will be issued, an additional 5% instant discount applies for card payments, 10% points accumulation (up to 30,000 KRW) for purchases over 50,000 KRW, an additional 20,000 KRW points for purchases over 500,000 KRW, and double points of 3% (up to 20,000 KRW) for purchases over 50,000 KRW will be offered as additional benefits.
When purchasing a recliner during the broadcast, customers will receive a free upgrade to Morvido leather, a 50,000 KRW department store gift certificate, nationwide free delivery, and free returns. Even if the product is not new, the 30% discount coupon, card instant discount, and points benefits apply equally. When purchasing the Rev bed frame and mattress simultaneously, a waterproof cover and a 50,000 KRW gift certificate will be provided.
A Lady Gagu representative said, “We hope the newly launched Plush Recliner Sofa from the Comfort Sofa Series will offer cozy and comfortable rest for the whole family,” adding, “We hope customers will experience Lady Gagu’s representative products at reasonable prices through this live broadcast.”
Meanwhile, in addition to the ‘Plush Recliner Sofa,’ the live broadcast will also feature the Rev Daybed, Rev Family Bed, and Ttobagi Mattress, with detailed information on each product and various benefits available on CJ OnStyle.
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