Tmon Announces First Half of the Year Direct Purchase Trends
Home Appliances and Digital Products Lead with 41.5%
China Ranks First in Sales by Region
On TMON, the category that attracted the most popularity among 'direct purchase shoppers' in the first half of this year was 'Home Appliances & Digital.'
TMON announced on the 9th that it is offering discounts on the most popular products based on customers' direct purchase trends from January to June this year. The survey results showed that the top-selling category was Home Appliances & Digital, accounting for 41.5%. This was followed by Food & Health Supplements (22.7%), Fashion, Clothing & Luxury Goods (17.0%), and Maternity & Baby Products (6.7%).
Among the top-selling products, six out of the top ten were from the Home Appliances & Digital category, making it the most popular. Steady sellers in various fields such as Lenovo tablet PCs, AULA keyboards, and AirPods Pro 2nd generation ranked 1st, 3rd, 4th, and 5th respectively. Additionally, Home Appliances & Digital products like QCY earphones and Google Chromecast also made the list.
By region, China, offering cost-effective digital products, ranked first in sales with 38.4%. Southeast Asia (35.5%), the US & Europe (21.0%), and Japan (5.1%) followed. Southeast Asia saw an 8 percentage point increase compared to last year, boosted by the popularity of India's 'Himalaya Lip Balm' and Vietnam's 'Mango Top Jelly.'
In response, TMON is holding a 'Mega Direct Purchase Week' reflecting customer demand for the first half of the year until the 14th, recommending popular products at ultra-low prices. Along with the top-selling Home Appliances & Digital products, items suitable for the summer season are also being sold.
Lee Seon-bok, head of TMON's CBT Business Division, said, "From TMON's first half direct purchase data, we confirmed steady interest in Home Appliances & Digital products as well as customer demand in various fields such as food and fashion accessories. We will continue to monitor domestic and international channels and expand sourcing of excellent products to serve as a direct purchase channel that customers seek first."
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