Emart's 'Family Week' Success... 16 Million Visitors in One Week

'Star Products' 15 Types Drive Customer Visits
Products Selling Out by Channel Appear
Emart Hanwoo Sirloin Sales Up 196%
Everyday Sales Up 4.3% Year-on-Year

Emart succeeded in attracting 16 million people to the large-scale discount festival 'Family Week,' held jointly by its five affiliated distribution companies.

According to Emart on the 8th, Family Week was held from the 1st to the 7th in collaboration with Traders Wholesale Club, No Brand, Emart Everyday, and Emart24. This event commemorated the integrated launch of Emart and Emart Everyday.

The Emart affiliates showcased 15 'Star Products' that maximized price benefits through integrated purchasing during this event. Among them, Ottogi Rice White Rice (210g·12 packs), sold at 40% below the regular price, sold out all prepared stock, and Spanish frozen pork belly, U.S. cherries, and Kleenex Ultra Clean White Bidet also ranked high in sales.

Emart offered 15 "Star Products" at special prices from the 1st to the 7th as part of its Family Week event, reducing unit costs through integrated purchasing across Emart, Emart Everyday, and Emart24.
[Image source=Yonhap News]

The special discount events held by channel also saw great success. Sales of Korean beef sirloin sold at half price by Emart increased by 196% compared to the same period last year, and sales of all imported pork products discounted by 40% rose by 190%.

Traders showed strong sales in fresh food and daily necessities, with the number of customers increasing by 5% during the event period. On weekends, queues formed in front of stores even before opening hours. The company also reported that participation in the discount coupon event given when purchasing star products exceeded 100,000 cases, drawing more response than expected.

No Brand's sales were driven by seasonal fruits such as flat peaches offered at special prices, as well as vegetables like onions, radishes, and green onions. U.S. cherries were so popular that additional stock was supplied. Many customers who visited during weekdays to purchase star products also revisited on weekends.

Emart Everyday's sales increased by 4.3% compared to the same period last year. The category-specific one-plus-one (1+1) discount events held daily were popular, especially with high demand for seasonings, frozen processed foods, and snacks.

At Emart24, six differentiated products introduced to commemorate Family Week drove sales. The Namsan King Pork Cutlet Lunchbox, sold at around 5,000 won, sold out early with 15,000 units. In the snack and side dish category, the Boneless Chicken Party Pack Banhalmanhadak ranked first, and in the hamburger category, the Black Deluxe Burger ranked third.

An Emart official said, "This event was held to let customers know that the benefits they feel increase when the Emart family comes together," adding, "Going forward, integrated Emart will focus on strengthening its 'core business competitiveness' by selling essential products to customers at affordable prices."