Yang Jong-hee, KB Chairman: "Digital and AI Are Core Drivers of Future Growth"

KB Financial Group Holds 'Digital IT Division Strategy Workshop'... Establishing Digital Innovation Strategy
Analyzing Latest Generative AI Technologies and Use Cases to Secure Future Growth Engines

KB Financial Group announced on the 5th that it held a 'Digital & IT Division Strategy Workshop' at the KB Kookmin Bank New Building Multipurpose Hall to respond to the advent of the full-scale generative artificial intelligence (AI) era and to establish a customer-centric digital innovation strategy.

The workshop consisted of a presentation session aimed at discovering customer-centered digital innovation strategies and a special lecture session featuring 'Latest Technology Trends and Use Cases of Generative AI' delivered by generative AI specialized companies such as AWS (Amazon Web Service).

About 50 executives from the digital and IT divisions of all KB Financial affiliates engaged in in-depth discussions on topics including ▲ internalization of generative AI technology ▲ modernization of core banking centered on non-face-to-face and digital services ▲ collaboration strategies among affiliates based on MyData.

Chairman Yang Jong-hee stated, “True digital innovation is achieved when customers can tangibly experience differentiated services,” adding, “Digital and AI are key drivers for KB Financial’s future growth, so please strive to secure the group’s competitiveness through customer-centric digital innovation.”

A KB Financial official said, “It was a meaningful occasion to discuss the group’s digital innovation and future growth strategies together and explore cooperation methods,” and added, “We will proactively adopt the latest digital technologies, including generative AI, to provide the best digital experience at every moment customers desire.”

Meanwhile, KB Financial is building a ‘Group Shared Generative AI Platform’ that can be used by nine financial affiliates including the holding company, KB Kookmin Bank, KB Securities, KB Insurance, KB Kookmin Card, and KB Life Insurance. In addition, based on the first AI ethics standards established in the financial sector in October 2022, an AI governance framework to systematically manage AI risks is scheduled to be introduced within this year.