APR exports to 160 countries... Direct purchase platform 'StyleKorea' entry

Opening of 'MediCube Hall'... Selling Beauty Devices and More
Live Commerce Event Celebrates Store Opening with Pore Pads Sold Out

Beauty tech company APR announced on the 5th that its beauty brand 'MediCube' has been launched on Silicon2's K-beauty platform 'StyleKorean,' a cosmetics distribution company.

At APR's MediCube 'MediCube Hall' on the site, not only skincare product lines such as the Zero Line and Collagen Line but also the representative product 'Booster Pro' of the beauty device brand 'MediCube AGE-R' have been introduced.

APR joins StyleKorean, the direct-to-consumer platform by Silicon2.
[Image provided by APR]

StyleKorean, where APR has been launched, is a cosmetics 'reverse direct purchase' platform operated by Silicon2. StyleKorean sells and exports domestic beauty products through reverse direct purchase to overseas consumers in about 160 countries worldwide, including the United States and Europe. Since APR has actively entered overseas markets since its founding, it is expected that this launch will create synergy.

MediCube has been attracting attention from global market consumers since the early stages of its launch on StyleKorean. In the live commerce broadcast commemorating the launch held on the 27th of last month, MediCube's representative skincare products such as the 'Zero Pore Pad' and 'Cica Toner Pad' sold out quickly.

APR plans to continue its global expansion through various channels in the second half of the year. In particular, it plans to seek opportunities to increase brand awareness by conducting overseas pop-up stores and participating in international beauty exhibitions.

An APR official said, "StyleKorean has proven itself as the best K-beauty reverse direct purchase platform with various brands so far, and we expect positive synergy effects with APR, a global company as well," adding, "We will continue to strengthen our efforts to expand our influence in overseas markets through various collaborations with K-beauty stakeholders in the future."