Audi Korea announced on the 1st that it will hold an online event to celebrate Audi Summertour 2024. The quiz event, running from today until the 15th, requires participants to follow Audi Korea's official Instagram account, answer a quiz guessing the Audi vehicle model driven by an FC Bayern player, and tag a friend. Through a draw, 20 winners will receive tickets to a fan meeting where they can see FC Bayern players in person.
From the 16th to the 30th, there will be a comment event to support the FC Bayern team and players. Similarly, participants must follow the official Instagram account, write a supportive comment, and tag a friend. Thirty winners will be selected by draw to receive scarves. Those who participate in both events will be entered into a draw to win official merchandise signed by players.
The Audi Summertour is a marketing tour and training camp held annually since 2014 in partnership with FC Bayern, which Audi officially sponsors. This year, for the first time, the tour visits Korea and holds a friendly match against the English Premier League club Tottenham Hotspur. To commemorate the launch of the new Q8 e-tron, door entry LEDs featuring the company and club logos will be provided. Various marketing activities are also being conducted at official dealer showrooms and on social media channels.
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