KB Insurance Celebrates 1st Anniversary with Revamped Dedicated App

KB Insurance announced on the 28th that it has newly revamped its dedicated application, considering customer usability and convenience.

In June of last year, KB Insurance integrated its main app and direct app into one. Customers could improve usability and convenience by being able to subscribe to insurance, file claims, and manage overall insurance contracts and assets all within a single app.

Marking the first anniversary of the app integration, KB Insurance revamped the KB Insurance app based on customer usability analysis and feedback to make the app more convenient and familiar for customers. The main screen of the revamped KB Insurance app places frequently used menus at the top and changes insurance terms, which could feel somewhat difficult, into easier-to-understand language. As a result, customers can navigate desired products and tasks more quickly and easily.

When logging into the KB Insurance app, users can encounter a personalized screen that gathers their financial information in one place. Customized information based on customer data analysis such as age, gender, and insurance contract status can be checked first. Scattered information such as monthly premiums, loan status, and claim history can be viewed at a glance on a single dashboard.

The revamped KB Insurance app also significantly improved the menu structure. All services can be viewed together, making it easier to find the desired menu. Descriptions for each menu have also been added. A recently used menu feature has been added at the top of the menu, making it convenient to reuse services upon revisiting.

Gochangyoung, Head of Digital Strategy Division at KB Insurance, said, “Since the launch of the integrated app, we have identified improvement tasks for each area through customer usability surveys and in-depth interviews. We will continue to improve services and functions to expand customers’ insurance experiences and evolve the app into one that continuously communicates with customers.”