'NewJeans' Occupies Tokyo Dome Area in Japan... Featured on Local Newspaper Front Page

Group NewJeans has taken over the area around Tokyo Dome in Japan. Newspapers featuring NewJeans on the front page sold out quickly, and hundreds of people lined up at the ‘Supernatural’ pop-up, creating a spectacular scene.

Japanese local newspapers that published NewJeans articles on the front page.
[Photo by ADORE]

According to their agency ADOR on the 27th, local media outlets such as Sponichi, Sports Hochi, Sankei Sports, Daily Sports, and Tokyo Chunichi Sports produced special editions dedicated to NewJeans.

The newspapers introduced NewJeans as “a five-member Korean group boasting global popularity” and “a group attractive for their high musicality and energetic, cool performances.” They also highlighted the fact that NewJeans performed as a full group at Tokyo Dome just five days after their Japanese debut, emphasizing their immense popularity.

As the start of ‘Bunnies Camp 2024 Tokyo Dome’ approached, some fans were seen turning away disappointed after special NewJeans editions sold out at certain convenience stores.

The Tokyo Dome fan meeting attracted great attention as it was NewJeans’ first large-scale event with fans since releasing their Japanese debut single ‘Supernatural’ on the 21st.

NewJeans 'Supernatural' Japan Shibuya Pop-up Store.
Photo by IPX

Despite being held on weekdays, the event on the 26th and 27th sold out all tickets well in advance. Due to overwhelming demand, additional seats were opened, including restricted view seats on the day of the performance. An ADOR representative stated, “The demand for restricted view seats exceeded our expectations, so we increased the number of seats slightly.”

The area near Tokyo Dome was packed with fans, leaving hardly any space to move. Fans showed their support for NewJeans in their own ways by using official merchandise such as T-shirts, bags, keyrings, fans, and light sticks. NewJeans’ songs continuously played in nearby restaurants and shops.

The pop-up store located in the heart of Shibuya also heated up. The LINE FRIENDS Square Shibuya ‘Supernatural POP-UP’ had over 600 people waiting even before opening, with lines extending beyond Yoyogi Park.

On the first day of opening (the 26th), pre-visit reservations for the pop-up were filled within 5 minutes, and the maximum number of visitors for the day was reached within an hour of opening. IPX (formerly LINE FRIENDS) said, “We were surprised by the fans’ response, which was much hotter than expected,” and added, “We are preparing for a quick reservation sale.”