Jeonggwanjang Hwaerak, a Steady Seller Tailored for Menopausal Women

Strengthening Position as a Leading Brand in Women's Health Functional Foods

KGC Ginseng Corporation announced on the 27th that 'Jung Kwan Jang Hwa Ae Rak,' a representative women's health functional food, has established itself as a specialized brand offering tailored benefits for women before and after menopause.

Jung Kwan Jang launched Hwa Ae Rak in 2003, registered a patent for a women's health composition in 2004, and introduced 'Hwa Ae Rak Jin' in 2016, which was recognized by the Ministry of Food and Drug Safety for its functionality in supporting menopausal women's health. This milestone led to the revival of the menopausal women's health functional food market, which had been stagnant at around 50 billion KRW.

Jeonggwanjang Hwaerak WiseMe
Photo by KGC Ginseng Corporation

Last year, the Hwa Ae Rak brand was renewed, and the lineup was strengthened with the release of 'Hwa Ae Rak Turning Me' for menopausal women's health, 'Hwa Ae Rak Wise Me' for women experiencing memory decline, and 'Hwa Ae Rak Active Me' for women in their 40s to 60s with weakened joint and cartilage health.

Hwa Ae Rak Turning Me, the flagship product of the Hwa Ae Rak brand, is a dedicated menopausal care product made from 6-year-old red ginseng. It has been recognized by the Ministry of Food and Drug Safety for six functionalities: menopausal women's health, antioxidant effects, blood circulation improvement, memory enhancement, fatigue recovery, and immune system boosting. It also includes sub-ingredients specialized in antioxidants and inner beauty such as collagen, vitamin C, biotin, dried yeast (glutathione), seven berry concentrate, pomegranate, and deer antler velvet.

Hwa Ae Rak Wise Me offers brain vitality care for women experiencing memory decline due to decreased menopausal hormones. It is designed based on the 'RG Memory Formula,' which helps middle-aged women's brain vitality. This is a women-tailored solution from Hwa Ae Rak, whose main ingredient is red ginseng recognized by the Ministry of Food and Drug Safety for memory improvement.

Additionally, Hwa Ae Rak Active Me is a health functional food recognized by the Ministry of Food and Drug Safety for eight functionalities. It utilizes 6-year-old red ginseng, acknowledged for five functionalities including joint and cartilage health, maintenance of nerve and muscle function, energy utilization, as well as antioxidant effects, blood circulation improvement, memory enhancement, fatigue recovery, and immune system boosting.

Recently, 'Hwa Ae Rak Beauty Booster' was also introduced, allowing simultaneous management of menopausal women's health and skin health. One ampoule contains the six major red ginseng functionalities that support menopausal women's health, immune system boosting, antioxidant effects, fatigue recovery, blood circulation improvement, and memory enhancement. Two tablets include hyaluronic acid, vitamins C, B1, B6, biotin, and selenium, enabling comprehensive care for menopausal women's health and skin health at once.

A KGC Ginseng Corporation representative stated, "Jung Kwan Jang Hwa Ae Rak has been loved for 20 years as a specialized women's health brand by offering differentiated women's health solutions and progressive lifestyles. Going forward, we plan to provide tailored products that address evolving middle-aged women's health issues, delivering Hwa Ae Rak's unique solutions for confident women at their life's turning points."