NH Investment & Securities, First Securities Firm to Rank No.1 for 3 Consecutive Years as 'Most Recommended Brand by Consumers'

NH Investment & Securities announced on the 26th that it was selected as the No. 1 securities company for three consecutive years in the 2024 'Most Recommended Brand by Consumers' survey conducted by the Korea Management Association Consulting (KMAC). According to KMAC, NH Investment & Securities is the first securities company to be ranked first for three consecutive years.

NH Investment & Securities explained that it was recognized for consistently focusing on customer value by building optimal services and infrastructure from the customer's perspective and establishing itself as Korea's leading comprehensive financial investment company with overwhelming competitiveness across all business sectors, resulting in its selection as the No. 1 securities company in the 'Most Recommended Brand by Consumers' for three consecutive years. The 'Most Recommended Brand by Consumers' is Korea's first brand evaluation conducted from the perspective of recommendation, based on the analysis and diagnosis of survey results from consumers.

Since 2019, NH Investment & Securities has been conducting continuous branding efforts based on the brand slogan "Your Investment, Becoming Culture," which has a different dimension from most financial brand messages that emphasize only one achievement through investment. The idea that investment becomes culture means that investment activities should not be merely result-oriented actions pursuing returns but should be actions aiming for the enrichment of life.

Starting this year, NH Investment & Securities has used the new campaign name N2 to increase empathy and understanding of its brand vision, focusing on people who constantly strive to grow their lives. Through the brand popup in Seongsu, "N2, Night," held for 43 days from April 24, it provided a place and programs for people who continuously pursue self-growth for a better life through investment as a medium. The Seongsu popup attracted more than 45,000 visitors and gained great popularity.

Yoon Byung-woon, CEO of NH Investment & Securities, said, "We will continue consistent branding based on our differentiated investment philosophy that grows together with our customers," adding, "We will strive to create brand empathy and a positive brand image through various customer experiences unique to NH Investment & Securities, leading the investment culture in the future."