Kakao Makers' 'Our Superpower Order' Campaign with Users

Kakao Makers has stepped forward to spread the value of ‘Impact Commerce’ aimed at creating a better world.

On the 26th, Kakao Makers announced the launch of the brand campaign ‘Our Superpower Order’ to share the positive changes created through users’ orders. The campaign was planned to raise awareness of impact commerce and provide users with opportunities to participate.

Kakao Makers Saegabeochi 9th Sterilized Pack Upcycling Project

Kakao Makers will release interview videos showcasing social changes based on the cases of partners, producers, and users. These include orders that ease the concerns of makers (producers) and create opportunities; orders that allow agricultural and marine products that were about to be discarded to receive their full value; orders that find new value in used items; orders that send warm help by donating to places in need; and orders where everyone’s participation creates a better tomorrow. Various events are also held where users can participate in donations simply by commenting. The campaign runs until the 30th and can be joined on the Kakao Makers website.

Kakao Makers is contributing to solving environmental issues through the ‘Saegabeorchi’ project, which transforms used items into new products. The ‘Saegabeorchi Project’ is Kakao Makers’ representative eco-friendly initiative that collects used items, repurposes them into products with new uses to recycle resources, and donates the sales proceeds. Since its launch in 2022, it has utilized easily found items around us such as old T-shirts, sweaters, shirts, down jackets, denim, sterilized packs, coffee capsules, and instant rice containers. More than 51,000 people have participated so far. The number of repurposed items has reached approximately 4.42 million.

They are also raising the impact fund ‘EcoSeed,’ which allows users to contribute to solving social and environmental issues simply by placing orders. For each order, 100 KRW is collected as EcoSeed funds, which are used for various ESG (Environmental, Social, and Governance) activities. To date, a total of 1 billion KRW has been raised.