NewJeans to Hold 'Korea-Japan Pop-up Store' Celebrating Supernatural Release

Simultaneous Opening from the 26th in Seoul Myeongdong and Tokyo Shibuya
Collaboration Products by Takashi Murakami and Hiroshi Fujiwara Available for Sale

The group 'NewJeans' will hold an offline pop-up store for their Japanese debut single 'Supernatural' simultaneously in Korea and Japan.

Group NewJeans. [Photo by ADOR]

On the 20th, their agency ADOR announced that NewJeans' 'Supernatural POP-UP' will be held from the 26th at Line Friends Square Myeongdong and Line Friends Square Shibuya, respectively.

This pop-up, in collaboration with IPX (formerly Line Friends), the official intellectual property (IP) business partner for NewJeans, will showcase products created in collaboration with cultural and artistic masters such as Murakami Takashi and Hiroshi Fujiwara.

In particular, the flower character products born from the combination of NewJeans' NJ Tokki and Murakami Takashi's signature Murakami Flower are highly anticipated. Plush keyrings, plush cushions, bags, pouches, and more are already generating buzz. Keyrings, smart talks, and pin badges featuring sketches of each member’s character personally drawn by Murakami Takashi will also be introduced.

NewJeans is partnering with IPX, the official intellectual property partner, to hold the 'Supernatural Popup' at Line Friends Square Myeongdong and Shibuya. The photo shows various products to be featured at the popup, including keyrings, hats, and T-shirts. Photo by Adore

Collaboration products with Hiroshi Fujiwara are also attracting attention. Various street fashion items such as T-shirts, bandanas, ball caps, and backpacks printed with NewJeans' team name and members' names handwritten by Hiroshi Fujiwara in Korean, English, and Japanese have been prepared.

The Shibuya pop-up will also feature an interactive media experience space to maximize immersion in the characters and artists.

The 'Supernatural POP-UP,' starting at 11 a.m. on the 21st, is expected to see fierce competition for advance reservations. The pop-up held earlier this month at Line Friends Square Sinsa to commemorate the release of the double single 'How Sweet' sold out advance visit reservations for the first day within 20 minutes. 'Supernatural' will be released at 1 p.m. on the day the pop-up opens. NewJeans will premiere the 'Supernatural' stage on Fuji TV’s morning show 'Mezamashi TV' that day.