Doosan Construction announced on the 18th that it has established 65 icons to help consumers easily understand the differentiated technologies (products) of its flagship brand We've.
This allows consumers to intuitively understand the products applied to each apartment complex in promotional materials. The icons are categorized according to We've five core keywords: 'Have' (a space you must have), 'Live' (a space filled with joy), 'Love' (a space with love and happiness), 'Save' (a space for economical living), and 'Solve' (a space where all life’s problems are solved). These are visualized as images so that customers can easily check whether a product is applied.
For example, the smart home implemented based on a home Internet of Things (IoT) platform through a business agreement (MOU) with Samsung Electronics and LG Electronics corresponds to 'Have.' Providing differentiated spaces through options such as premium exterior landscape lighting, specialized side walls, and upgraded interior materials within furniture belongs to 'Live.' The 'Love' icon includes various shared facilities and communities such as golf and fitness. 'Save' and 'Solve' cover technology items that contribute to energy saving and carbon dioxide reduction, and environmental design for crime prevention and sterilization lighting systems, respectively.
A Doosan Construction official said, "There were many customer inquiries to check the products applied to complexes, so we introduced easy-to-understand icons," adding, "We will continue to do our best to differentiate We've."
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