From Beauty Items to Homecance Products
Hot Weather... Indoor Pop-up Stores Too
The department store industry is holding summer regular sales at stores nationwide ahead of the vacation season.
The three major domestic department stores (Lotte, Shinsegae, Hyundai Department Store) announced on the 18th that they will hold summer regular sales at stores nationwide from the 21st of this month until the 7th of next month.
Lotte Department Store, Summer Skincare Promotion
Lotte Department Store is offering up to 50% discounts on over 300 brands. As part of the regular sale, a summer skincare promotion features major beauty brands such as Yves Saint Laurent, Lanc?me, MAC, and Shiseido, offering up to 15% benefits.
For the 'homecance' crowd enjoying vacations at home, the 'Home Vacance Festa' offers a special sale on cooling and rayon summer bedding with participation from bedding brands like Sopraum, Allermang, Cozynest, and Sesa, with discounts up to 40%.
Additionally, diffuser brands such as Woodwick and Latter, which bring fragrance to homes during the rainy season, are offered at 20% off, and kitchenware brands like Fissler and Staub offer cast iron and stainless steel pots for summer health food cooking at up to 50% discount.
On the Lotte Department Store Mall, an online event called 'Summer SALE Special Deal' is held in line with the summer regular sale period. Over 50 fashion brands including Polo, CK Jeans, Brooks Brothers, and Freddy Ferry participate, offering products at discounts up to 56%.
Park Sang-woo, head of sales strategy at Lotte Department Store, said, "We have prepared various product discounts and promotions during the summer sale period to capture customer demand who have advanced their vacation plans due to the early heat this year," adding, "It will be a great opportunity to purchase products with maximum benefits before the full vacation season begins."
Shinsegae Department Store, Cooling Bedding Up to 55% Off
Shinsegae Department Store is holding various events during the sale period, including a Swarovski pop-up store at the Gangnam branch.
First, on the first floor open stage of the Gangnam branch, a Swarovski 2024 summer campaign pop-up store will be held until the 25th of this month, and at the popup zone in the third-floor Boon the Shop store, a summer vacation sunglasses collection will be available until the end of this month.
Also, in collaboration with premium bedding brand Freshfind, Shinsegae exclusively introduces cooling blankets. Products made of breathable linen, summer wool, and cooling fibers will be offered at up to 55% discount at Freshfind stores located in the main branch, Gangnam branch, and Centum City branch until the 31st of next month.
Summer new products and season-off items will be sold at up to half price (50% off) from the original price. Shinsegae Department Store expects many customers to look for vacation goods due to the sudden heat and offers up to 30% discounts on popular swimwear brands such as Nike Swim, Arena, and Renoma, increasing stock by up to 20% compared to last year for each brand.
Hyundai Department Store, Spring-Summer New Product Warehouse Clearance
Hyundai Department Store is also offering discounts of 10-50% off the original price on spring and summer new products across all product categories including fashion, accessories, and living, with participation from over 300 brands such as BEAKER, Club Monaco, and DKNY.
At the Mokdong branch, from the 21st to the 23rd, a family sale for the travel wear brand Mandarina Duck will be held at the basement 1st floor event hall, offering popular items such as suitcases and backpacks at 20-50% off the original price.
At the Cheonho branch, an Adidas discount event will be held at the basement 1st floor event hall from the 21st to the 23rd, and a Nike discount event from the 28th to the 30th, offering clothing and shoes at up to 50% off the original price.
Hyundai Department Store will also hold unique exhibitions and pop-up stores during the sale period. At the Mokdong branch 2nd floor, the Aquascape exhibition "Designing Nature" will be held until the 8th of next month. Aquascape is a compound word of 'Aqua (underwater)' and 'Landscape,' an art form that creates underwater gardens using aquatic plants and stones.
At The Hyundai Seoul basement 2nd floor, a pop-up store for the Japanese animation "Jujutsu Kaisen" will be held from the 27th of this month to the 3rd of next month, showcasing over 80 types of products and goods, limited photo cards, and removable sticker sets.
A Hyundai Department Store official said, "This year's summer regular sale is characterized by increasing the quantity of children's and baby products by more than 20% compared to last year, along with clothing and accessories by brand," adding, "It is an opportunity to purchase spring and summer new products at reasonable prices."
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