Coast Guard Collaborates with Namyang Dairy on Marine Safety Campaign

Including Summer Water Play Safety Rules on Milk Cartons for Nationwide Public Awareness Campaign

The Coast Guard is collaborating with Namyang Dairy Products to conduct a campaign to promote marine safety culture.

The West Sea Regional Coast Guard Agency (Chief Kim In-chang) announced on the 12th that through the public interest project "We Lend You Milk Packs" organized by Namyang Dairy Products, they will utilize the marketing space on the sides of milk packs to convey messages about preventing water play accidents during the summer season.

200ml Milk Product with Marine Safety Campaign Slogan Applied
Photo by Seohae Regional Coast Guard

The campaign content includes △ wearing life jackets properly with the straps fastened △ checking the tidal times before experiencing mudflat activities △ taking trash back to keep the sea clean, which are essential safety rules to prevent marine accidents.

Approximately 7 million 200ml packages with the campaign slogans applied are expected to be distributed over two months. As this product is also widely supplied to school meals, it is anticipated to have a strong promotional effect on children and parents.

A representative from the West Sea Regional Coast Guard Agency stated, “We are conducting a national marine safety campaign in collaboration with Namyang Dairy Products on public interest messages,” and added, “We will continue proactive administration to spread marine safety culture.”